![]() ![]() The Today Show and aol.com collaborated on the “Ideal to Real” body image survey. However, celebrity images have a profound impact on teen body image. These include friends and family, where the teen lives, and their cultural background. Research shows that teen body image is shaped by many factors. ![]() Moreover, parents and teachers can use celebrities’ stories as entry points into important discussions about health and personal choices. In addition, they, therefore, support how children process what they’re seeing and hearing. Adults can engage with kids around media. Therefore, teenagers need guidance on how to interpret celebrities’ influence. In particular, celebrity influence on body image and substance use is often detrimental to teen mental health. But famous people, whether they’re singers, actors, and other celebrities, can also provide unhealthy examples. In fact, it’s easy to underestimate how much celebrities influence teenage attitudes and behavior.Ĭelebrities can have a positive influence on youth. Future research opportunity and limitations were also discussed.For better or worse, celebrities have a powerful impact on how teens view themselves and how they see the world. Practically, this study has given us insights into the endorsement of celebrities of political candidates, which the Political Party leaders should consider before bringing on board any celebrity to endorse their candidates. Findings from the study has proven that the endorsement of celebrities alone does not necessarily influence electorates to vote for political candidates, rather the Credibility of the Party and its Equity play a pivotal role with regards to the Voting Intention of voters. Nevertheless, indirect relationship was established. However, there is no significant direct correlation between Endorser Credibility and Political Brand Equity and Voting Intention. Findings suggest that Endorser Credibility has a direct positive significant relationship with Political Brand Credibility. Primary survey data was collected online and analysed through Structural Equation Modelling. The study’s conceptual framework was developed using The Source Credibility, The Associative Network Memory Model, and the Brand Signalling Theory. The mediating role of Political Brand Credibility (PBC) and Political Brand Equity (PBE) towards Voting Intention (VI) relationships were also examined. This research aims to examine the impact of celebrity endorsement on Political Parties and its influence on electorates to vote for a particular Party’s candidate. Future research avenues and implications are discussed. Celebrity-cause fit and cause-brand fit did not have significant influence on attitude towards cause-related marketing. The results showed that celebrity credibility significantly influences all the antecedents of cause-related marketing and in turn influences outcome variables such as ‘attitude towards cause-related marketing’ and ‘purchase intention’. Data were collected from 406 college students through a questionnaire-based survey. A survey of literature showed that four antecedents - ‘celebrity-cause fit’, ‘celebrity brand fit’, ‘cause-brand fit’ and ‘brand credibility’ are important and were used in the study. In this study, we have developed a conceptual model to analyze the influence of celebrity credibility on the antecedents of cause-related marketing. Celebrity endorsements have become popular in CrM in recent years, as they have always been with brand marketing in the past. Cause-related Marketing (CrM) has emerged as a rewarding strategy in developing nations for both brand and nonprofit organizations by changing the nature of corporate engagement in social causes. ![]()
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